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Effective AI prompt writing

The potential of generative AI is vast and inspiring, but this technology is still in its early stages. To harness its power effectively and achieve desired outcomes, we must guide and refine its abilities through skillful prompt writing. 


Think of prompts as a recipe for AI; they provide the instructions and ingredients necessary for the AI to understand and fulfill our requests. Crafting effective prompts is a culinary art that requires practice and refinement, but the rewards are significant. By mastering the nuances of prompt writing, we can unlock the true potential of AI, enabling it to generate remarkable and tailored outputs that meet our specific needs.


  • Know your vendor and model

    Not all AI models are created equal. Each model possesses distinct strengths and weaknesses, making it essential to select the right one for your specific needs. Factors such as the underlying architecture, training data, and intended use can significantly influence a model's performance. To achieve optimal results, it's crucial to experiment with different AI models and vendors. By trying various combinations, you can identify the "sweet spot" where a particular model excels in addressing your unique requirements. This iterative process allows you to leverage the strengths of different AI technologies and tailor their application to your specific use case.

  • Persona. Task. Context. Format.

    To craft a truly effective AI prompt, it's essential to focus on four key structural prompt elements: persona, task, context, and format. Each of these elements plays a crucial role in guiding the AI's understanding and response.

    Persona: Define the role or character you want the AI to embody. This could be an expert, a customer service representative, a fictional character, or any other persona that aligns with your goals.

    Task: Clearly articulate the specific action or objective you want the AI to accomplish. This could involve writing, summarizing, translating, analyzing, or generating creative content.

    Context: Provide the necessary background information to help the AI understand the situation or topic at hand. This might include relevant facts, data, or scenarios that inform the AI's response.

    Format: Specify the desired structure or presentation of the AI's output. This could involve bullet points, paragraphs, code, tables, or any other format that suits your needs.

    By carefully considering and incorporating each of these focus areas into your prompts, you'll provide the AI with a comprehensive understanding of your requirements, leading to more accurate, relevant, and well-structured results. 

    For example, "You are a customer service representative for a telecommunications company. A customer is inquiring about their recent bill. They want to know why their bill is higher than usual. Provide a response that addresses their concern, offers a solution, and maintains a professional and empathetic tone."

  • Use natural language

    When crafting prompts, imagine you're conversing with a colleague. Employ natural language, just as you would in a face-to-face conversation. Articulate your thoughts and instructions using complete sentences, ensuring clarity and coherence. By adopting this conversational style, you'll make your prompts more intuitive and easier for the AI to comprehend, ultimately leading to more accurate and relevant outputs. 

  • Avoid jargon

    Steer clear of jargon and overly technical language when crafting your prompts. While specialized terms might seem efficient within your field, they can create unnecessary obstacles for the AI. The AI model must first decipher the jargon, which can lead to misinterpretations and inaccuracies. By using clear and straightforward language, you ensure that your instructions are easily understood, increasing the likelihood of receiving precise and relevant outputs.  Remember, effective communication with AI relies on simplicity and clarity, not convoluted terminology. 

  • Ask for what you want

    Clarity and directness are key when crafting prompts for AI. Clearly articulate what you want the AI to produce, focusing on the desired outcome rather than dwelling on what you don't want. It's easy to fall into the trap of providing overly detailed instructions or listing potential pitfalls, but this can confuse the AI and lead to less accurate results. Instead, keep your prompts concise and focused, clearly outlining the specific task or information you seek. By being direct and unambiguous, you'll increase the likelihood of receiving output that aligns with your expectations. 

  • The devil is in the details

    When it comes to crafting effective AI prompts, precision is paramount. The level of detail you provide directly influences the quality of the AI's output. A well-structured, detailed prompt acts as a roadmap, guiding the AI toward the desired outcome. However, it's crucial to strike the right balance between providing comprehensive information and maintaining clarity.

    To achieve this equilibrium, ensure your prompt is specific and unambiguous, leaving no room for misinterpretation. Clearly define the task or question you want the AI to address, using simple and concise language. Avoid unnecessary complexity, jargon, or irrelevant information that could confuse the AI or lead it astray.

    Remember, the goal is to provide the AI with just enough information to understand the context and requirements, without overwhelming it with excessive details. By finding this balance, you'll empower the AI to deliver accurate, relevant, and high-quality results that meet your expectations.

  • Provide context

    While AI models possess impressive knowledge and capabilities, they aren't mind readers. To ensure the AI fully comprehends your request and generates a relevant response, it's essential to provide sufficient context. Think beyond simply stating your instructions; instead, offer background information that helps set the scene and clarifies the purpose of your query.

    Imagine you're briefing a colleague on a task. You wouldn't just give them a list of commands; you'd explain the project's goals, the target audience, and any relevant background information. Apply the same approach when interacting with AI. By providing this context, you enable the AI to grasp the nuances of your request, leading to more accurate and tailored outputs.

  • Illustrate

    Providing examples is a powerful way to illustrate your desired output and guide the AI's responses. These examples act as a reference point, showcasing the specific style, format, or tone you expect. For instance, if you're analyzing sentiment, you might provide an example like, "If someone says 'I hate it,' consider that negative sentiment." Or, if you want a summary of an article, specify your preferences: "Summarize the key points in bullet points, using no more than 100 words."

    Keep your examples concise and focused, highlighting the most important aspects of your desired output. This clarity helps the AI understand your expectations and generate responses that align with your needs. Remember, well-chosen examples can significantly enhance the AI's ability to produce tailored and accurate results.

If at first you don’t succeed

Persistence and adaptability are key when it comes to prompt writing. It's highly likely that your initial attempts will produce less than ideal results. Don't get discouraged by this; instead, view it as a learning opportunity.

Carefully analyze the AI's output and compare it to your original prompt. Identify areas where the AI might have misinterpreted your instructions or where the output deviates from your expectations. Use these insights to refine your prompt, making it more specific, clearer, or providing additional context.

Treat this process as an ongoing dialogue with the AI. With each iteration, you're teaching the AI to better understand your requirements and produce more accurate and relevant results. Embrace this iterative approach, and over time, you'll develop the skills to craft highly effective prompts that consistently yield the desired outcomes.